B2B Sales Training vs. B2C: Key Differences That Matter

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Summary If you’re leading a sales team, your playbook must fit your audience. B2B and B2C sales might share the word “sales,” but their psychology, cycles, and coaching demands couldn’t be more different. This article breaks down those differences—and how tailored training drives measurable results across both worlds. TLDR: B2B sales training focuses on consultative, […]